Lake Tahoe

Travel Poster Created with Human-Centered Design

This Lake Tahoe travel poster was created to appeal to a wide range of potential visitors. I used HCD research methods in creating an empathy probe and conducting related interviews using it. Based on real data from my respondents, I designed the poster to feature the activities most enticing to travelers.

Process

Secondary ResearchWhat activities are most appealing in Lake Tahoe?

Lake Tahoe Challenge

In order to create a travel poster that appeals to a broad range of potential visitors, I researched the activities available in Lake Tahoe.

Primary ResearchInterviews gave great insights in to which activities appeal to a broad range of people.

Empathy Probe

I created a set of cards with the most popular Lake Tahoe activities, and then interviewed people to find out how they feel about the activities.

InspirationInspiration informed ideation leads to effective designs.

Travel Poster

The most popular activity, across age groups (15 - 79), was the guided kayaking tour. The third most popular activity also enjoyed broad support, and that was visiting Pope Beach. Ziplining was the second most popular activity, but it was also suprisingly divisive. While highly ranked by some respondents, other respondents confided to having a fear of heights and ranked it last.